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Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
George Nguyen on April 20, 2021 at 11:00 am
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The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google announced Tuesday. Moving forward, Maximize Conversions will have an optional tCPA field, and Maximize Conversion Value will have an optional tROAS field.
tCPA and tROAS will remain available. New tCPA and tROAS bid strategies can still be created, but beginning later this year, advertisers will only see the updated options: Maximize Conversions with an optional tCPA and Maximize Conversion Value with an optional tROAS. Google will notify advertisers in advance before aut ....

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Smart bidding updates in Google Ads

When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact. ....

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Here's What Happens When You Change Google Ads Attribution Models

Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model.
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But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone.
Here’s what you need to know about editing Google Ads attribution models so you’re completely prepared to set expectations, clear up misunderstandings and get the most out of your available options.
Changing Models Won’t Affect How Many Conversions Are Recorded in Google Ads
Contrary to a popular misunderstanding, there’s no Google Ads attribution model that will credit more or fewer total conversions to Google Ads than another model. ....

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