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Marketing ROI: Three Foundational Rules For Successful Measuring

Calculating ROI on marketing spend requires careful consideration of various data points and upfront strategy.

Google Analytics Removes 4 Models, Adds Custom Metrics

Google Analytics drops four attribution models and adds custom metric combinations.

How to Add Pinterest UTM Parameters to Google Analytics

Are you struggling to track the performance of your Pinterest marketing efforts on Google Analytics? Do you find it challenging to measure the impact of your Pinterest campaigns on your website’s traffic and conversions? If you answered ‘yes’ to these questions, we’d like to help. We’ll be able to use UTM parameters to ensure seamless […]

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