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Fredericton-based Mayday Print and Swag Shop partnered with local Indigenous artists for designs of its Truth and Reconciliation Day shirts. The orange shirts have almost sold out and will be seen throughout the country. Part of the proceeds from the shirts will be donated to Indigenous organisations.

A Métis business owner in Fredericton, and a Mi'kmaw artist from Oromocto First Nation have joined forces to create a T-shirt that will be worn across the country when Canada marks Truth and Reconciliation Day.

An Indigenous-owned printing company in New Brunswick will produce orange shirt day T-shirts for one of the world's largest auto manufacturers.