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It's both a bold strategy and a logical next step for a brand with a loyal following and aspirational goals, but is Mazda's premium push working? The Japanese brand has long held a position of so-called 'semi-premium' status in the local market.
After the global reveal of the new Mazda CX-70 and its confirmation for the Australian market, Mazda Australia boasts three mid-size SUVs in its line-up, part of a seven-strong range of SUVs overall.
The third model in Mazda’s plainly named Large Product Group, its series of SUVs aiming to push the brand further upmarket, has been officially revealed as the CX-70 makes its global debut.
The first-ever Mazda CX-60 has arrived, setting a new benchmark in style, quality, and performance for the brand.
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The first-ever CX-60 deserves your undivided attention.