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You've got to get in i know what a bath is smile honey this thing is like... first kid ready here we go by their second kid, every parent is an expert and... ...more likely to choose luvs, than first time parents. live, learn and get luvs in 1995 when i first met jeff, honestly, even though i wanted to invest i had no idea that amazon was going to become what it became today. and i don't think jeff did either. >> jeff and mackenzie bezos settled into a modest house in

July 16, 1995. >> a lot of people were thinking at the time that e commerce was a very small channel in the adoption of it from a customer standpoint would be, you know, slow and fairly minimal. >> i had my questions about the business model and, you know, how viable was it. >> within 30 days and with no advertising other than word of mouth amazon.com had sold books in all 50 states and 45 countries catching jeff and mackenzie completely off guard. >> amazon at the beginning had no inventory. once he got an order he would contact the book distributor and have them ship the book to seattle and ...

Married to a young coworker named mckenzie tuttle and had a bright future at d.e. shaw. but he couldn't ignore the massive potential of what he saw as an impending e commerce revolution. >> when jeff got the idea of amazon he went to david shaw who's an extraordinarily successful and smart guy and he said david, here is the thing i want to do. and david listened and he said that's a great idea. for somebody who doesn't already have a really good job. >> in the end the opportunity to help invent the future outweighed the security of a really good job. and bezos told shaw he was leaving to break...