Mecca's chief digital officer on omnichannel retailing in 2021
Mecca's chief digital officer on omnichannel retailing in 2021 Off the back of digital acceleration and learnings in 2020, the Australian beauty retailer's digital chief looks at the areas of focus to drive customer engagement in 2021 Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021. Speaking during this week’s Salesforce Live virtual event, Mecca chief digital officer, Sam Bain, highlighted a number of ways the Australian beauty retailer harnessed digital and social platforms t...
Source: cmo.com.au