Page 16 - Media Cloud News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Targeting the Asia-Pacific market with a new range of cloud-native broadcast services, Telstra Broadcast Services (TBS) has entered into a sales partnership wit...

Salesforce debuts advertising sales management for Media Cloud July 16, 2021 10:18 Salesforce has introduced advertising sales management for Media Cloud with the aim to automate ad sales and improve campaign performance for publishers. The announcement: Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single pl...

CMO's top 8 martech stories for the week - 15 July 2021 All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign. Impact secures US$150m in funding Accelerating automation innovation and global scale is in the sights of partnerships management platform, Impact, after securing US$150 million in funding. The vendor’s latest funding round was led by Qatar Investment Authority, joined by Providence Public, and brings Impact’s total valuation to $1.5 billion. The funding will be used to accelerate investment...

Industrial use from Salesforce

Sentiment analysis reveals consistently negative coverage of Brexit and EU in UK press It’s almost five years since the UK voted to leave the EU in June 2016. Since then, hundreds of thousands of articles have been devoted to the UK’s withdrawal in British media outlets. Press attention to Brexit has waxed and waned – peaking at certain key moments, research by Press Gazette has found. Analysis of articles in 12 UK national news outlets and their Sunday editions (The Sun, the Daily Mail, the Telegraph, the Times, the Financial Times, the Independent, the Guardian / Observer, the Mirror,...