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TV's Upfront Ad-Sales Talks Start to Heat, With 'Rollbacks' Expected

Discussions around TV's 'upfront' are starting to simmer, with networks pressured to give pricing 'rollbacks' due to a new glut of streaming inventory ....

Warner Bros , Media Dynamics Inc , Amazon Prime ,

TV Faces Upfront Challenges, With Advertisers Making Rollbacks Push

TV Faces Upfront Challenges, With Advertisers Making Rollbacks Push
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Kelly Metz , Media Dynamics Inc , Omnicom Group , Prime Video , Paramount Global , Super Bowl , Madison Avenue , Amazon Prime Video , Night Football ,

Warner Bros. Discovery Plans New York Upfront Event for May 15

Warner Bros. Discovery plans to hold a physical upfront in New York City on May 15 amid an uncertain advertising market ....

Carnegie Hall , Jon Steinlauf , Food Network , Media Dynamics Inc , Warner Bros , Madison Square Garden , Bleacher Report , Sales Officer , Madison Avenue ,

How the Hollywood Strikes Could Deal Another Blow to the Already Shrinking Linear TV Business | Charts

New data reveals that advertisers spent less on broadcast and cable in the 2023-2024 upfront, despite studios touting overall pricing and volume growth in negotiations ....

United States , Media Dynamics Inc , With Hollywood ,

Primetime TV Ad Dollars Fall 5% in Upfront, but Streaming Eases Pain

Primetime TV ad commitments fell 5% in the media industry's recent upfront market, according to Media Dynamics Inc., but streaming helped ease pain ....

France General , United States , Ed Papizan , Warner Bros , Media Dynamics Inc , Madison Avenue , Media Dynamics , Paramount Global , Paris Olympics ,