Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Marketers can find out the correlation between paid and non-paid activities for effective media planning Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analysis. It is a unique tool that can predict the results of media plans in just a few seconds basis hist...