Community college attracts a growing TikTok following
“Most of my videos have been on my personal educational journey,” she said. “I think it’s really put a lot of ideas in people’s head that they can really pursue goals and go to community college and be successful.” The platform is a good place to reach traditional-age students, especially women, said Jamie Wagner, executive director of Media Prefs, an arm of Interact Communications, a marketing firm for two-year colleges. The firm surveys students about their social media habits to help community colleges target advertising to prospective students. A Media Prefs survey of about 62...
Source: insidehighered.com