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Navigating the 'Very Complex Chinese Market' with TOMORROW Shanghai

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As TOMORROW merges with MediaMonks Shanghai, managing director Rogier Bikker shares his journey and thoughts on China’s creative scene, writes LBB’s Natasha Patel
TOMORROW Shanghai’s managing director Rogier Bikker has had a real adventure since he first entered China from his native Holland aged 16. Coincidentally, this is the same age he registered his first agency as part of his birthday gift. Now TOMORROW has merged with MediaMonks Shanghai and will slowly become one agency combining the global creative production of MediaMonks with TOMORROW’s already cemented strategy, creative and social discipline.
The idea of creating TOMORROW was Rogier’s second agency in Shanghai and came after he took a road trip back to Holland that lasted three months and spanned 11 countries. “I drove from China back to Holland using only Chinese brands. I had a Chinese car, Chinese phone, Chinese laptop, Chinese clothes, Chinese underwe ....

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MediaMonks Shanghai Explore How AI Is the Future of Manufacturing

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The agency partnered with Media RAC (residential air conditioning) Online Canton Fair this year as the innovation partner to deliver more interactive experiences to consumers
At this year’s Midea RAC (which is known as Residential Air Conditioning) Online Canton Fair, MediaMonks was named innovation partner to deliver richer, smarter and more interactive experiences to consumers, while giving greater clarity and understanding about the brand, its vision and its products.

To kick off the partnership, MediaMonks and Midea started work on two very important projects. In the first project, MediaMonks utilised a seamless WebGL experience to provide customers with all aspects of the construction of a state-of-the-art virtual factory – the Midea Thailand Smart Factory. The second project is Midea Vision, which uses AI technology to solve business challenges. Both demonstrate Midea’s strong future vision and the ways ....

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