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Hires, Wins & Business 26 Add to collection The agency partnered with Media RAC (residential air conditioning) Online Canton Fair this year as the innovation partner to deliver more interactive experiences to consumers At this year’s Midea RAC (which is known as Residential Air Conditioning) Online Canton Fair, MediaMonks was named innovation partner to deliver richer, smarter and more interactive experiences to consumers, while giving greater clarity and understanding about the brand, its vision and its products.
To kick off the partnership, MediaMonks and Midea started work on two very important projects. In the first project, MediaMonks utilised a seamless WebGL experience to provide customers with all aspects of the construction of a state-of-the-art virtual factory – the Midea Thailand Smart Factory. The second project is Midea Vision, which uses AI technology to solve business challenges. Both demonstrate Midea’s strong future vision and the ways ....