Detailed text transcripts for TV channel - MSNBC - 20180331:11:33:00
The goal is to sell someone something. >> not understanding how to use social media in a larger marketing mix is one place where experts think they get it wrong. >> i think social media and the open web, too, for a small to mediumized business is about creating awareness. it's less getting someone to immediately click on a thing and doing the action. >> dan greenburg is the founder of share through. a san francisco based agency specializing in website advertising. he says social media should just be a tiny part of a much more complex advertising recipe. >> facebook and social media can't be th...
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