New Vericast Survey Highlights Advertising Paradox
/PRNewswire/ -- A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital...
Source: prnewswire.com
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Q&A: What Meta's $400M+ EU Fine Means for Data Privacy and Ads
Regulators issue fines for privacy violations, limit Facebook’s and Instagram’s ad targeting across Europe -- how will that change the data, adtech, martech sectors?
Source: informationweek.com
2021 Consumer Goods Predictions: Today's Thought Leaders Weigh In
The consumer goods industry has a lot to be proud of for what it accomplished in 2020. Unimaginable disruption pervaded every aspect of business, from sourcing to sale, and more than one operations playbook had to be rewritten on a daily basis. And while no one will be sad to turn the page to 2021, it’s widely accepted that there is still a long road ahead of us. To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts. Consumer Data “With location tracking comes a greater responsibility to protect people’s privacy. Yet too often, ...
Source: consumergoods.com