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Illuminati, UAE’s first luxury experiential lounge, opened its doors last Sunday at V Habtoor Hotel, Dubai, echoing the sentiment of the forbearers of its name – a secret society formed in 18th century Germany. An evening full of mystery, entertainment and culinary brilliance await those who find this lounge.
Using artificial intelligence and technology, the lounge creates a 3D-mapped immersive space, starting at the entrance, so you can truly enjoy its thematic offerings. Entry, once gained, opens up new doors and with them, a new world where fantasy and reality blend, where you may find characters come to life from fairy-tales. On opening night, a performer wearing the cape of red riding hood walked among patrons, stopping to belt out singles such as Adele’s Rolling in the Deep and Hozier’s Take me to Church that had them nodding along.
Mehmat Ohran, General Manager of Illuminati, believes the UAE is ready for this end-to-end fantasy programme: “The UAE is known to have a discerning audience that’s willing to experiment with lifestyle experiences. To elevate hyper-personalised dine-in choices, we crafted Illuminati that serves culinary fusions to bring the world to your plate along with a sublime ambiance to complement the experience.
“We endeavour to make it a futuristic culinary experience like no other to further put Dubai on the global map for surreal food experiences. With the original Illuminati manifested in every aspect of this concept lounge, the food, decor, technology, and service, everything about Illuminati is a captivating experience.”