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How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos


How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos
Todd Spangler, provided by
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Social media provides an unprecedented way for stars to connect with their fans — but only the upper echelons of celebrities have been able to convert their online presence into cold, hard cash.
Steven Galanis, co-founder and CEO of Cameo, says his company is part of a rising wave of direct-to-fan platforms that is changing that, by letting a much broader range of talent make money online. On the latest episode of
Variety‘s Strictly Business podcast, Galanis explains how Cameo built a booming business by selling bespoke video shout-outs recorded by its roster of tens of thousands of celebs.

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