Melanie Staley News Today : Breaking News, Live Updates & Top Stories | Vimarsana

They love their job. it shows. and the 2% that do not, they don't last more than two days. >> melanie believes strong relationships with employees are a must. especially since they're on the front line. the result is a low turnover rate. >> we listen to our employees, we listen to what they have to say and we try to improve on what their needs are. to make it happy. if they're happy, our guests are happy. >> despite longer summer hours, the park still attracts its biggest crowds around the holidays. >> we're open at christmastime. christmastime is our busiest time. people travel, we have snow,...

>> hi, everyone. i'm jj ramberg and welcome to "your business." the show dedicated to helping your small business grow. when you think of christmas, do a water park or roller coaster and an ice cream stand come to mind, i'm getting not. unless you're spending some time in the white mountains of new hampshire. that's where you will find a small family owned amusement park that attracts guests from may to september. the holiday is still a draw but it's the reinvention that keeps them spreading good cheer. ♪ >> people love christmas. >> don't even bother asking the date at santa's vil...

>> melanie believes strong relationships with employees are a must, especially since they're on the front lines. the result is a low turnover rate. >> we listen to our employees. we listen to what they have to say, and we try to improve on what their needs are to make it happy. if they are happy, our guests are happy. >> despite longer summer hours, the park still attracts its biggest crowds around the holidays. >> christmastime well is our busiest time. people travel. we have snow. it's cold, but it's beautiful. the days are busier because we're only open two days a week versus seven day ace ...

>> reporter: more than six decades later the company is owned and operated by the family's third generation. norman and cecile's grandchildren, melanie staley and christian gaynor as well as melanie's husband nick. >> it's fun at times, sometimes frustrating but overall fun. >> reporter: this trio welcomes customers to santa's village seven months a year, whether it feels like christmas outside or not. >> we call it santa's summer home. this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that's how we get away with christmas in july. j...

hi, everyone. i'm j.j. ramberg and welcome to "your business." the show dedicated to helping your small christmas grow. when you think of christmas, do a water park, ice cream stand and roller coaster come to mind? i'm guessing into the, unless you're spending time in the white mountains of new hampshire, where you'll find a small family-owned amusement park with a holiday theme that attracts guests from may to december. after more than 60 years in business, the holiday is still a draw for customers but it's the annual reinvention that keeps staff and guests spreading good cheer. >> ...