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The office and spending your time stuck on the road getting food. the most expensive employees should always be here. i think we'll find a way of getting the food here without anyone going out. let's talk about this menu. it's huge. is that the old men sue? >> that's the old menu. that's not even complete. >> there's a thing called analysis paralysis. and not only does a big menu cost you more, it actually takes more energy for consumers to pick something. sometimes they won't even buy something. they see so much, they're like, i'll decide later, and they leave. the less you have available as ...

Even complete. >> analysis paralysis, not only does a big menu cost you more, it takes more energy for consumers to pick something. sometimes they won't even buy something, they see so much, i'll decide later and they leave. the less have you available as options, the more people buy. >> the next area needing attention? marketing. with an outdated website and specials that were still being sent out via fax before the storm, scott and tim had little time to focus on their primary customer, the commuter. denise presented a bunch of ideas to cater to the busy bus stop outside the door. >> add a l...

You're taking yourself out of the office, away from interfacing with the customer and spending time on the road, stuck in traffic, getting food. the most important employ yae should be here. i think we'll find a way to get here without anyone going out. let's talk about this menu up there. yeah, it's huge. is that the old menu? >> that's the old menu. that's not even complete. >> so the analysis paralysis and not only does a big menu cost you more, it takes more energy for consumers to pick something. sometimes they won't even buy something, they see so much, i'll decide later and they leave. ...