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Those that don't evolve will be outstripped by hybrid agencies and those that are tech empowered, she adds. Read more at straitstimes.com.
Twinings Malaysia has appointed DNA Creative Communications as its local creative and social media agency, according to the agency in a statement to A+M. This comes as Twinings looks to further expand in the Malaysian market in the near future.
Malaysian digital agency, Digital Symphony is expanding into Singapore with a new office and has appointed Chrix Yong as its managing director to lead the Singapore office, along with other regional markets.
Gusto Colllective is expanding in Singapore after acquiring Mercury Integrated, while StashAway has partnered with EdgePop in Malaysia.
The Hong Kong-based Gusto Collective is on an acquisitions drive. It has purchased Mercury Integrated, establishing a foothold in Singapore.