Stay updated with breaking news from Mere Exposure Effect. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
A former Liberal media adviser assesses the Morrisons’ 60 Minutes interview - and the political value of the Prime Minister giving air time to his wife.
Campaign Review: Battle of the breaks in Coca-Cola vs Nestlé In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hardhat's Lani Cush and Think HQ's Andre Lima compare Coca-Cola's and Nestlé's latest campaigns. July 1, 2021 8:53 ADVERTISEMENT Lani Cush, head of strategy at Hardhat, says: With COVID dominating over the past 12-18 months, it makes sense that Coke would want to lift and lighten the mood, when we’re taking a much needed and well-earned break. Not only are they giving people permission to trea...
Throughout 2020, brand leaders in fast moving categories put on sales and share as shoppers defaulted to the familiar while challengers were put on the backburner. But the dynamics are set to change once again. MMR’s Andy Wardlaw talks to behavioural psychologist Dr Sara Bru Garcia to find out how things might play out in the year ahead. COVID‐19 has changed our collective experience of the world and altered our habitual behavioural patterns. Shopping behaviour has been no exception, with robust evidence of mass migration away from smaller ‘insurgent’ brands back towards category s...