Requiem For A Heavyweight Tagline: How To Create One For Your Business
One of the greatest advertising tactics in the history of business—taglines—has been forgotten by many businesses, and I believe that's a mistake.
Source: forbes.com
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A Recent Artifact with Stories to Tell | naked capitalism
Outwardly simple and seemingly rational choices often have far-reaching consequences for those who cannot or will not imagine the day after tomorrow.
Source: nakedcapitalism.com
News of the Week: The Batman, Space Cola, and Are You Ready for Pickleball?
In the news for the week ending February 25, 2022, are good music, sinful states, weird soda, Coke recipes, Tom Hanks and Elvis Presley, and more.
Source: saturdayeveningpost.com
Campaign Review: Battle of the breaks in Coca-Cola vs Nestlé
Campaign Review: Battle of the breaks in Coca-Cola vs Nestlé In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hardhat's Lani Cush and Think HQ's Andre Lima compare Coca-Cola's and Nestlé's latest campaigns. July 1, 2021 8:53 ADVERTISEMENT Lani Cush, head of strategy at Hardhat, says: With COVID dominating over the past 12-18 months, it makes sense that Coke would want to lift and lighten the mood, when we’re taking a much needed and well-earned break. Not only are they giving people permission to trea...
Source: mumbrella.com.au