Merseyside Heath News Today : Breaking News, Live Updates & Top Stories | Vimarsana

by Stephen Chapman Influential has produced a major campaign to increase uptake of the Covid-19 vaccine across ethnic communities. Commissioned by The Cheshire and Merseyside Health and Care Partnership (C&MHCP), the agency said the campaign was created and rolled out “in record time.” The creative and messaging drew on insights from a study that Influential carried out in December for the partnership. “Timing was critical. We know ethnic communities are disproportionately affected by Covid-19 and, with the vaccine rollout underway, we needed to find a way to urgently reassure these com...

by Stephen Chapman Influential has been appointed to work on a major piece of research to understand the views, attitudes and experiences of Covid-19 among black, Asian and minority ethnic communities. It has been commissioned by The Cheshire and Merseyside Health and Care Partnership (C&MHCP) following data showing that ethnic minority communities are disproportionately affected by the virus. “Influential’s tender really stood out because of their strong expertise in both insights and communications; their unique multi-channel approach to the research project; and their concept of formin...

Understanding issues within minority ethnic communities will be “absolutely vital” to the rollout of the coronavirus vaccine, a GP has said as a study into vaccine attitudes is launched. The study, carried out by Cheshire and Merseyside Health and Care Partnership, will look at the impact of Covid-19 and attitudes towards the vaccine among people from black, Asian and minority ethnic (BAME) backgrounds. It comes after a poll by the Royal Society for Public Health (RSPH) found that those from BAME backgrounds would be less likely to have the vaccine. GP and chairman of the NHS Clinical Lea...