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Google's Gmail is introducing a blue checkmark that lets users know the sender is really who they claim to be.

Blue checkmarks used to be a sign of legitimacy, ensuring someone truly is who they say they are. While they have lost their meaning on Twitter, they’re now appearing in Gmail as a method to fight spam and phishing.

Google is adding blue checkmarks to Gmail, helping users identify whether a sender is genuine or an impersonator trying to scam them.

Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust.

Gmail blue checkmarks are now rolling out to users. Google is rolling out Gmail blue checkmarks, which verifies the identity of email senders. It could tell users if the email came from a real company or organization rather than a pesky scammer.