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A tool number two, trying to change the narrative on message versus messenger. if the united states is going to put out a message regarding how we defeat al qaeda and why choosing terrorism counter to what we in the west and elsewhere believe is right, then we have to have a proper messenger doing that. that's part of it. we are going to be careful we don't say or do things that plays into the narrative al qaeda and others have been trying to perpetuate about the united states. >> yeah. your thoughts? how are they two different? don't say war on terrorism? more about focus on al qaeda, more go...

Terror is not an ideology, it is a tool. number two, trying to change the narrative on message versus messenger. if the united states is going to put out a message regarding how we defeat al qaeda and why choosing terrorism counter to what we in the west and elsewhere believe is right, then we have to have a proper messenger doing that. that's part of it. we also have to be careful that we don't say or do things that plays into the narrative al qaeda and others have been trying to perpetuate about the united states. >> yeah. your thoughts? how are they two different? don't say war on terrorism...

Hear h number two, trying to change the narrative on message versus messenger. if the united states is going to put out a message regarding how we defeat al qaeda and why choosing terrorism counter to what we in the west and elsewhere believe is right, then we have to have a proper messenger doing that. that's part of it. we are going to be careful we don't say or do things that plays into the narrative al qaeda and others have been trying to perpetuate about the united states. >> yeah. your thoughts? how are they two different? don't say war on terrorism? more about focus on al qaeda, more go...