Orlando and Disney Deliver Contrasting New Tourism Messages
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more With vaccine distributions underway but Covid still rampant, plus rising pandemic fatigue, U.S. destinations are facing a whole new challenge in hitting the right note with their tourism marketing messaging. Orlando is one of them, ranking among America’s most tourism-dependent destinations with 41 percent employed in the tourism industry and generating $75.2 billion in economic impact pre-pandemic, according to Visit Orlando. The most visited destination in the U.S. w...
Source: skift.com