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Level of the threat isis poses. the group has changed the nature of terror. the leaders of isis have recognized that above all, they are a messaging machine. which in turn becomes a recruitment machine. their gruesome videos would seem a repulsive turnoff, and are to most people, but they work on the web. the shock and awe they produce makes them go viral. and thus seen by tens of millions, that ensures that these videos attract those utterly alienated young men, a few thousand among the world's 1.6 billion muslims who seek revenge, glory and gore, and as long as those young muslim men scatter...

Into syria there's a high likelihood they'll be going to fight for the islamic state or the al qaeda affiliate. he got there when it was easier. he's managed to make his way up the ranks through brutal acts of terror videotaped for us to see. >> buck sexton thanks for your expertise. here in the u.s. three guys from brooklyn apparently connected with isis's powerful messaging machine. and they are now accused of planning terror attacks like assassinating president obama and hijacking a plane. i want to show you the alleged ring leader this man. arbor habibab. he ran kiosks along the east coa...

Explain the recent myths behind the obama messaging machine who says obama has got 99 problems but mitt romney ain't one. ♪ ♪ turn around ♪ every now and then i get a little bit hungry ♪ ♪ and there's nothing really good around ♪ ♪ turn around ♪ every now and then i get a little bit tired ♪ ♪ of living off the taste of the air ♪ ♪ turn around, barry ♪ i finally found the right snack ♪ ♪ with our new, improved peanut butter chewy bars.

>> have you seen the picture of is so-called black slave and infant baby. yeah. there you go. i know how you feel when i was a slave the courts didn't think i was fully human either. i was like no. i'm going to need you to not do tha that. >> when we talk about politics, we're talking about consumer messaging. anti-abortion rights lobby has powerful messaging. then you reinforce that with the pulpit and catholic church. catholics in general are pro-choice, but your priest gets up there and starts pounding away so you have a very powerful messaging machine against abortion. >> thank you.

romney romney, now tied nationally among republicans. each with 28% support. congressman ron paul runs a distant third with 14%. the other candidates all trail in single digits. moments ago, gingrich at a media event as he struggle to reverse the slide. >> the only person who profits from republican ads attacking other republicans is barack obama and i think that's a pretty reprehensible behavior on the part of some of the candidates. so i'm going to be honest. we did this saturday morning and we had some 14,000 people join us, 14,000 iowans join us. we'll have an ask newt every day ...