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May 13, 2021 People who browse the web on personal computers and Apple devices are about to gain a bit of privacy online. That’s because major tech companies are making it harder for advertisers to use two key technologies that allow them to track individuals across the web: third-party browser cookies and Apple’s ID for Advertisers (IDFA).  As a result, advertisers will have much less power to gather mountains of granular data on what individual web users read, view, and buy online. Tech giants—mainly Apple, Google, and the non-profit Mozilla Corporation that runs the Firefox browser�...

Recent online privacy gains will benefit rich countries first Quartz 5/13/2021 © Provided by Quartz A group of boys in Mumbai look at their smartphones. People who browse the web on personal computers and Apple devices are about to gain a bit of privacy online. That’s because major tech companies are making it harder for advertisers to use two key technologies that allow them to track individuals across the web: third-party browser cookies and Apple’s ID for Advertisers (IDFA). As a result, advertisers will have much less power to gather mountains of granular data on what individual ...

Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. — Technology vector created by vectorjuice - www.freepik.com As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses. Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads a...