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The Out of Home Advertising Association of America, the trade group representing the out of home advertising industry, released a methodology for capturing mobile advertising identifications that represent the audience exposed to digital moving out-of-home media, according to a company…
OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising New Framework to Help Effectively Capture Mobile Users' Exposure to DOOH Campaigns News provided by Share this article Share this article WASHINGTON, May 7, 2021 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Pract...