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We're Drinking More Water. How to Hold It: That's the Question.

We're Drinking More Water. How to Hold It: That's the Question.
nytimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nytimes.com Daily Mail and Mail on Sunday newspapers.

United-states , Georgia , Colorado , Berkeley , California , American , Americans , Greg-williamson , Michael-bellas , Jason-taylor , Jessica-heiges , Ronnie-levin

You're Probably Drinking Enough Water

You're Probably Drinking Enough Water
theatlantic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theatlantic.com Daily Mail and Mail on Sunday newspapers.

Texas , United-states , California , American , America , Americans , Peter-gleick , Abigail-colburn , Jodi-stookey , Yasuki-sekiguchi , Michael-bellas , Evan-johnson

What Gwyneth Paltrow's courtroom water says about her, and the brand

What Gwyneth Paltrow's courtroom water says about her, and the brand
iol.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iol.co.za Daily Mail and Mail on Sunday newspapers.

Mountain-valley , Eastern-cape , South-africa , United-states , New-york , Utah , Italy , Arkansas , Smartwater , Northern-cape , Goop , Italian

What Gwyneth Paltrow's courtroom water says about her and the brand

What Gwyneth Paltrow's courtroom water says about her and the brand
stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.

Arkansas , United-states , Mountain-valley , Utah , Italy , New-york , Washington , American , Italian , Jennifer-aniston , Jack-nicholson , Demi-moore

Bottled water sets all-time volume record

Retail sales surge as more consumers seek alternatives to carbonated, sugary drinks and more sustainable packaging

United-states , Americans , American , Russell-redman , Jill-culora , Michael-bellas , Beverage-marketing-corp , International-bottled-water-association , Beverage-marketing , Rite-aid ,

Califia Farms Named Beverage Forum's Company of the Year in the Small Company Category ($1BB in revenue or less)

LOS ANGELES, May 11, 2021 /PRNewswire/ -- Califia Farms, a leading plant-based beverage company, was recognized as Beverage Forum’s Small Company of the Year – for companies with $1 billion in revenue or less -- by Beverage Industry Magazine and the Beverage Marketing Association. Califia Farms CEO Dave Ritterbush accepted the award and gave a keynote address at the annual event that brings together industry leaders to discuss the future of the beverage marketplace.
“We’re honored by this recognition for the brand Califia has built over the last 10 years and where we are going in the future,” said Dave Ritterbush, CEO of Califia Farms. “With nearly two in five households buying plant-based dairy alternativesii, Califia is uniquely positioned to provide consumers with the healthy, delicious beverages they are seeking. He added, “We remain committed to creating a future where plants replace dairy without compromise.”

California , United-states , San-joaquin-valley , Greg-steltenpohl , Califiafarms-plantthefuture , Michael-bellas , Dave-ritterbush , Instagram , Beverage-marketing-corporation , Small-company-of-the-year , Beverage-forum , Twitter

Decoder Ring examines the history of hydration and how water bottles took over the world thanks to Perrier, Gatorade, big water, Nalgene, Goop, and skincare.

Episode Notes
We’re offering this episode to Slate Plus listeners as a special preview of our upcoming season of shows, which launches in June. Subscribe to Slate Plus to hear the full episode now.
Decoder Ring is a podcast about cracking cultural mysteries. Every episode, host Willa Paskin takes on a cultural question, object, idea, or habit and speaks with experts, historians, and obsessives to try and figure out where it comes from, what it means, and why it matters.
To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy.

United-states , America , Benjamin-frisch , Gary-hemphill , Christie-aschwanden , Alex-hutchinson , Michael-bellas , Amy-larocca , Willa-paskin , Christina-cauterucci , Slate-plus

Flightpath Bio Launches via Illumina Accelerator for Largest Clinical Biomarker Study in Lyme Disease

BERKELEY, Calif., Feb 09, 2021 (SEND2PRESS NEWSWIRE) — Flightpath Biosciences, a life sciences company, launched today claiming a spot in Illumina Accelerator’s second global class to develop diagnostics and microbiome-targeted therapeutics to treat rare pathogen-driven diseases. The company has operated in stealth since its founding in mid-2019 and has built a pipeline of drug candidates for a wide range of diseases, starting with acute and Persistent Lyme Disease (PLD).
* Flightpath is led by an experienced team eager to execute deep data discovery and drive a pipeline of narrow-spectrum, targeted therapeutics into the clinic
* Company aims to combine deep genomic sequencing, metabolomics and immune-cell profiling with next generation machine-learning approaches to solve multiple pathogen-driven diseases and syndromes

Berkeley , California , United-states , Matt-tindall , Michael-bellas , Twitter , Flightpath-biosciences-inc , Flightpath-biosciences , Illumina-accelerator , Persistent-lyme-disease , Flightpath-co-founder , Persistent-lyme

Flightpath Biosciences Launches via Illumina Accelerator to Conduct Largest Clinical Biomarker Study in Lyme Disease

BERKELEY, Calif., Feb 09, 2021 (SEND2PRESS NEWSWIRE) — Flightpath Biosciences, a life sciences company, launched today claiming a spot in Illumina Accelerator’s second global class to develop diagnostics and microbiome-targeted therapeutics to treat rare pathogen-driven diseases. The company has operated in stealth since its founding in mid-2019 and has built a pipeline of drug candidates for a wide range of diseases, starting with acute and Persistent Lyme Disease (PLD).
* Flightpath is led by an experienced team eager to execute deep data discovery and drive a pipeline of narrow-spectrum, targeted therapeutics into the clinic
* Company aims to combine deep genomic sequencing, metabolomics and immune-cell profiling with next generation machine-learning approaches to solve multiple pathogen-driven diseases and syndromes

Berkeley , California , United-states , Matt-tindall , Michael-bellas , Twitter , Flightpath-biosciences-inc , Flightpath-biosciences , Illumina-accelerator , Persistent-lyme-disease , Flightpath-co-founder , Persistent-lyme

Via Illumina Accelerator, Flightpath Biosciences Launches Largest Clinical Biomarker Study in Lyme Disease

eNewsChannels NEWS: -- Flightpath Biosciences, a life sciences company, launched today claiming a spot in Illumina Accelerator's second global class to develop diagnostics and microbiome-targeted therapeutics to treat rare pathogen-driven diseases. The company has operated in stealth since its founding in mid-2019 and has built a pipeline of drug candidates for a wide range of diseases, starting with acute and Persistent Lyme Disease (PLD). :: News from eNewsChannels

Berkeley , California , United-states , Matt-tindall , Michael-bellas , Twitter , Flightpath-biosciences , Illumina-accelerator , Persistent-lyme-disease , Flightpath-co-founder , Persistent-lyme , Mark-de-souza