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Highmark's naming rights deal goes far beyond the name on the stadium. The health insurer, with the help of Buffalo advertising agency Crowley Webb, launched a series of other initiatives
The good Samaritan who helped save a woman's life after a crash on I-190 in December 2023 was surprised with two tickets to Super Bowl LVIII on Thursday.
This deeper bench came at a pivotal time, enabling a swift response from Highmark during multiple traumatic events.
Erie Niagara Sunrise Exchange Club announced it will support Wreaths Across America participating location Mt. Olivet Cemetery as part of the national organization's group sponsorship program.
Dr. Michael Edbauer, president of Highmark Western and Northeastern New York, said locally about 500 team members are designated as hybrid.