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Despite facing the most significant increase in living costs in four decades, British consumers are increasingly prioritizing ethical shopping, driven by concerns over the environment and the well-being of farmers in developing countries.
This Easter, shoppers can do more than choose between milk, dark, or white chocolate eggs; they have the power to make a significant difference to the cocoa farmers, says Fairtrade UK.
Cocoa prices have soared to new records in recent weeks after extreme weather and disease hit yields in the world's largest exporters - Ivory Coast and Ghana
Supermarket giant Sainsbury’s is investing in living wages for banana workers in in Cameroon, Colombia, Dominican Republic and Ghana.
Sainsbury's has commenced the payment of living wages to banana workers, three years ahead of its commitment, the company said in a statement.