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It’s a meericle. 

As millions of Australians turned their clocks forward for Daylight Saving, they were reminded to save time and money with Daylight SavingS thanks to Compare the Market's new campaign via VCCP Sydney.

Compare the Market shocks Australians for sleeping on savings July 5, 2021 7:39 Compare the Market has launched the second phase of its latest campaign via VCCP, the first being the introduction of the machine that goes bing. Starring the meerkats Aleksandr, Sergei, and child meerkat Oleg Orlev, the campaign shows Aleksandr showing Oleg the ropes of the business. The 30-second spot sees Aleksander showing Oleg a “Savings Sleeper” strapped to a monitoring device. Once he is shown the renewal notice, the man freaks out, only to be calmed once Sergei shows Compare the Market on a television...

July 4 2021, 9:00 am | BY Ricki Green | No Comments In the second phase of its current campaign financial comparison platform, Compare the Market via creative agency VCCP Sydney, is shining the spotlight on a key money-saving moment most of us miss out on when we get sent an insurance renewal notice.   The campaign highlights why doing nothing may mean you’re paying more than you need to for the same insurance. In the TVC, we see young meerkat Oleg Orlov, continuing his introduction into the family business. This time, Oleg is touring the research wing where he learns about ‘Savin...

May 3, 2021 10:45 Compare the Market has a new recruit now that Aleksandr the meerkat believes it’s time to bring his heir, Oleg into the family business. The new campaign follows Aleksandr’s tour of business’ headquarters, making his first stop at the ‘Machine that goes bing’ to highlight the six million Australians that have used Compare the Market to get better deals on their insurance. The campaign comes from VCCP and will be running across out of home, radio, online, video and social media. “Since coming into the Australian market nearly ten years ago, we’ve helped millio...