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CNN Newsroom-20140203-14:28:00

on -- scarlet johannsson scored. >> michael, most of the commercials, those they seemed like standard fare to me. was it worth $4 million per spot? >> you know, i think -- the answer is it depends. i think as audiences get fractured across, netflix the web, hundreds of cable channels, it's only actually made the super bowl more valuable. this is the one moment where, you know, 110 million americans sit down and watch the same thing at the same time. that's very unusual. and, you know, as you've seen advertisers can, you know, if they are in the super bowl they can use this as an anchor for a multimonth kind of campaign, and i think it can work very well. i think you can also sort of wake up the next day and think wow i spent $4 million for the

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CNN Newsroom-20140203-14:25:00

if you felt the super bowl was a bust, well ads weren't much better. there were a couple of exception. if you met the budweiser puppy. ♪ >> okay. that one got me. the hyundai ad where the dad kept saving his son. that was almost pretty good. ♪ >> i gotcha. ooh. augh. >> after that one you kind of fell off a cliff but let's bring in the experts. president and publisher of "usa today" larry cramer is here and deputy managing editor michael learmont is also here. thanks fork here. michael, advertisers seemed to

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