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/PRNewswire/ -- VIVA Investment Partners AG announces its 12th Annual Follow The Entrepreneur (FTE) Investor Summit – FTE Mykonos 2021 – at the Royal Myconian...

ZURICH and ATHENS, Greece, Sept. 17, 2021 /PRNewswire/ -- VIVA Investment Partners AG announces its 12th Annual Follow The Entrepreneur (FTE) Investor Summit - FTE Mykonos 2021 - at the Royal

Will the GB News channel be a hit with advertisers? The new TV channel's CEO tells Campaign why GB News will be different amid a pre-emptive advertiser boycott campaign. But how much will it actually appeal to brands in the first place? by Omar Oakes Sign in to continue Free email bulletins

on Jan. 15, 2021 - 3:20 PMComment One of the phrases that agencies tend to use when it comes to marketing their shops is: “the cobbler’s children have no shoes.” The gist is pretty simple. Agencies are so laser-focused on helping their clients that marketing their wares often gets lost in the shuffle. And, let’s be honest, one of the most challenging things is marketing something you’re so close to. Ironically, this is why brands hire agencies in the first place—to get an outside perspective. Michael Moszynski, CEO of London Advertising. The subject was what his agency did to mark...

By John Glenday-12 January 2021 10:26am Marketing agencies drive down fees in a bid to win work Around 30 UK marketing agencies have pledged to take part in a 'Save 2021 Sale', cutting their fees and campaigning collectively in a bid to win new work and revive the economy. Participating agencies have signed up to offer a 33% discount off their first three months' work. They say the move is designed to encourage clients to prepare now for the return to normal trading when vaccination against Covid-19 reaches a level which triggers an unlocking of the economy. What is being offe...