Advertising generates most profit after first 13 weeks of a campaign
Study shows time matters when considering the effectiveness of ad campaigns.
Source: mmm-online.com
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Print beats other media channels to deliver largest ROI
As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested)...
Source: abc.org.uk
From schoolchild to Outdoor Media Awards judge #1
Outdoor Media Awards 2024 judges reveal who they were growing up - and how they will be approaching the judging process
Source: campaignlive.co.uk
Tern teams with government for LinkedIn business show
Tern Television has collaborated with the Department for Business and Trade on a five-part doc series for LinkedIn’s live ‘Events’ platform.
Source: televisual.com
The Drum | Audible Promotes Comedy Podcasts With Tragically Funny Ad
The work from creative agency Fold7 focuses on light-hearted moments of escapism.
Source: thedrum.com