LET'S GO FOR A DRIVE: DDB SYDNEY CREATES NEW BRAND PLATFORM FOR VOLKSWAGEN – ITS FIRST BRAND CAMPAIGN IN SEVEN YEARS – Campaign Brief
Experiencing the joy of driving is the inspiration behind DDB’s new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island.
Source: campaignbrief.com
