Greater Hartford ad agency leaders launching not-for-profit portfolio school to help diversify creative workforce
For decades, the advertising industry has relied on traditional colleges and portfolio schools as their go-to sources for hiring creative talent like copy writers and art directors. But these pricey programs, which can cost tens of thousands of dollars, are often a barrier to entry to advertising careers for those from disadvantaged backgrounds. That’s limiting the variety of new hires available and bringing together of different cultural perspectives that can enhance creativity, the lifeblood of ad agencies.
Source: hartfordbusiness.com