How Your Brain Decides to Put in Effort
Government Executive email How Your Brain Decides to Put in Effort If you want more coffee, but the pot is empty, is it worth getting up and brewing some more? Researchers have figured out how your brain decides. Researchers have clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the benefits of making a physical effort. The research gives the first detailed view of ventral striatum activity during three phases of effort-based decision-making—the anticipation of initiating an effort, ...