Sweet: New Chewing Gum Turns Users Off To Sugary Treats
Sweet: New Chewing Gum Turns Users Off To Sugary Treats Sweet: New Chewing Gum Turns Users Off To Sugary Treats A new solution in the battle against sugar cravings is hitting store shelves. Sweet Victory, a patented mint-flavored chewing gum, takes just two minutes to block sugar receptors on the tongue for up to two hours, during which sweet treats taste anything but appetizing. “We want people to have more control over their nutrition because we both went through times when we had no control,” said Gitit Lahav, an Israeli psychologist who started the company with her friend Shimrit Lev,...