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Tyson Foods' plant-based protein journey continues

By Michael Hirtzer, Deena Shanker and Fabiana Batista
There’s no other way to put it: Tyson Foods Inc.’s first attempt at an alt-meat burger was a flop.
Two years ago, the biggest U.S. meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet.” But the half-vegan, half-not patty proved a tough sell. Tyson eventually discontinued it, saying only that it “constantly evaluates products.”
Now it’s back and trying again. On Monday, the maker of Jimmy Dean sausages unveiled a lineup of 100% vegan meat products including fresh patties, ground “beef,” fake bratwurst and Italian sausage. It’s the company’s most ambitious bet on alternative proteins, and builds on recent moves by other meat giants, including JBS SA and Marfrig, to cash in on the rapidly growing market.

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America's Biggest Meat Company Gives Faux Burgers Another Shot

America's Biggest Meat Company Gives Faux Burgers Another Shot
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Arkansas , United-states , Malaysia , Australia , Springdale , Thailand , Singapore , Brazil , Italy , Canada , Italian , American

Plant-Based Product Labels Are "Potentially Misleading," Judge Rules

Plant-Based Product Labels Are "Potentially Misleading," Judge Rules
Plant-Based Product Labels Are "Potentially Misleading," Judge Rules
What's in a name, really? Quite a bit, according to a recent ruling by an Oklahoma judge, at least when that name involves words like
bacon,
sausage, or any other items traditionally made from meat.
The case at issue was brought to the U.S. 10th Circuit Court of Appeals in September by plant-based meat company Upton's Naturals and the Plant-Based Foods Association (PBFA), two parties that were hoping to see the judge block a state law that is potentially discriminatory against plant-based products. The law in question requires that vegan meat products display the plant-based disclaimer on their packaging as largely and prominently as the brand's name. (And for more, check out these 52 Life-Changing Kitchen Hacks That'll Make You Enjoy Cooking Again.)

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