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Jenny Verna its new business development manager for the South Florida region, where she will cover central and eastern Florida. In this role, Verna will work to build relationships with local travel advisors and help them grow their Holland America Line business. She is based in Miami and will report to Michelle Sutter, vice president of North America sales for Holland America Line.  “Not only does Jenny bring a fresh perspective, but she also has established relationships with many of our local partners,” said Sutter in a press statement. “This will be a benefit as she continu...

Carnival and Holland America Line Will Protect Advisor Commission Rates Through 2022 Carnival's newest ship Mardi Gras in Rotterdam in December. Photo: Edwin Muller Photography/Shutterstock.com.  Carnival Cruise Line on Wednesday announced that it would continue to honor the 2019 commission tiers for all of its travel advisor partners through at least 2022. The move means that advisors who suffered from a loss of bookings in 2020 and 2021 won’t be penalized and will be able to earn at the level through the end of next year. Any bookings made this year and next will be recorded at the same ...

Holland America Line named Michelle Sutter vice president of North American sales.  Sutter will oversee strategic accounts, national accounts, field sales and charter and incentives, reporting to Holland America Line president Gus Antorcha.  Michelle Sutter Sutter was most recently senior director of sales for Holland America, heading up national accounts and field sales teams. The line has not had a top sales executive since November 2019, when Eva Jenner stepped down from that role and then-president Orlando Ashford assumed her duties. Sutter joined Holland America Line in 2013 as a busin...

Holland America Line Promotes Michelle Sutter Michelle Sutter to vice president of North American sales. In this role, the 20-year travel industry veteran will oversee strategic accounts, national accounts, charter and incentives, and field sales. Sutter will report to Holland America Line President Gus Antorcha. “Michelle holds the respect of the trade community and is a results-oriented leader with the ability to drive our sales efforts with passion, dedication and knowledge,” said Antorcha. “As a member of our leadership team, Michelle has pioneered a number of culture-changing in...

Cruise Execs Say Travel Advisors will be Key to Industry’s Comeback Photo: mariakray/Shutterstock.com. As major cruise lines have put sailings on pause, they are taking the time to make sure when they do restart they can provide a safe and healthy vacation for consumers. One thing all the executives on last week’s Cruise Planners Forum panel believed was the role of travel advisors, who will be key to the industry’s comeback. “One of the things that has been made more evident is the value of travel advisors,” said Adolfo Perez, senior vice president of global sales and trade mark...