How La Trobe City Council's rose festival planted the seeds for virtual engagement
How La Trobe City Council's rose festival planted the seeds for virtual engagement La Trobe City Council details how it pivoted the Annual International Rose Festival from a physical to hybrid event and the marketing and engagement lessons learnt Highly engaged local and international audiences and influencers, strategic marketing content and an appreciation for the power of online engagement are just a few legacies La Trobe City Council has secured after delivering its annual rose festival virtually. The Annual International Rose Festival is a free community festival devised and run by ...
Source: cmo.com.au