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Toyota pulled a classic prank during its reveal of 15 upcoming electric vehicles by placing a QR Code on one that "Rickrolls" anyone who tries to use it.
Up till very recently, Toyota had been the target of near-unanimous criticism for being slow on its uptake of electric vehicles. As Tesla sales skyrocketed, the Germans scrambled to roll out electric SUVs and high performance grand tourers. Meanwhile, people were left scratching at their heads at exactly how Toyota would play catch up. On Tuesday (Dec 14) evening, Toyota...
After years of planning, Toyota finally revealed its electric lineup of vehicles at its Mega Web showroom in Tokyo. Aikido Toyoda, president of Toyota Motor Corporation, enthusiastically presented 13 new BEVs and subtly introduced us to a new business doctrine behind the Toyota Motor Corporation as a whole.
A robust roster of future Toyota electric cars, trucks, utility vehicles and SUVs were revealed this week.
Toyota now aims to roll out 30 electric vehicles by 2030, expanding on its plan to sell 15 fully electric models by 2025. It gave a taste of the future by previewing a broad range of new EV.