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Think you've got right. there's a group called demand justice that's now before the pick has been put out pledged $5 million to go after swing state democrats and/or go after swing republicans, namely collins and her coul murkowski e supreme court pick. is there money on the side to support senators to support the president's pick? >> i think there's enough money to communicate with the folks that agree with the republican agenda, who agree with the president. the economics of campaigning have changed a lot. the emphasis is on communicating with the people who agree with you and not so much on...

Ultimately you had james comey say i think it is a close call whether what he did is obstruction of justice. giuliani just gave a new ration rationale which i think ramps it up. is it fair to say that the obstruction case gets stronger if the conspiracy case is as strong when mueller presents it? >> no question about it. this is not about the cover-up of it's about the crime. and you have got several possible conspiracies that are likely to be charged. one relates to the crime committed against the democratic national committee, the break-in, the hacking, and then you have got the entire opera...

Wanted to do in the united states, manipulate public opinion. >> reporter: so bannon created scl's american arm, cambridge analytica, with $15 million from conservative donor robert mercer and his daughter, rebecca. wylie says using data gathered from a facebook app, cambridge analytica targeted specific groups of people to try to influence them and push them to the right. >> it wouldn't always look like a campaign ad or wouldn't always say i'm candidate so and so and i approve this message. you're not necessarily aware what you're seeing is content created and targeted at to you make you perc...

What you are seeing is content that has been created and targeted at you had to make you perceive an issue differently. >> reporter: the company worked on the 2014 midterms, but amidst all the data analytics, the questionable use of psycho analysis, the micro targeting that the technology allowed, bannon's real goal was always much bigger than that according to wiley. >> he wanted to change people's perceptions of what was happening in america to make them more open to an alt-right vision. >> reporter: part of that included developing and testing messages that would resonate with voters, image...

You are not necessarily aware that what you are seeing is content that has been created and targeted at you to make you perceive an issue differently. >> reporter: the company worked on the 2014 midterms. the questionable use of psycho analysis, the micro targeting of the technology allowed. bannon's goal was bigger than that according to wylie. >> he wanted to change people's perspective. >> reporter: part of that was developing and testing messages. imagery of walls, deep state, increasing paranoia about government spying. bannon had worked for two years to refine his messaging.