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Accenture Interactive and Microsoft are delivering the future of marketing

Accenture Interactive and Microsoft are delivering the future of marketing
As customer experiences become more personalised and contextual, Accenture Interactive and Microsoft are partnering to enable marketeers in the Middle East and Africa to embrace new opportunities using technology
Unsplash/Keith Fox
The rise in available data about consumers presents marketeers with both new opportunities and challenges.
Brands are beginning to reach people in places and moments that were never previously possible, with greater understanding and insight into their individual needs. These greater capabilities, however, also come with a greater level of expectation. Consumers accustomed to more personalised experiences – such as AI-powered voice assistants, recommendation engines and personalised billboards – have come to value them highly. A report titled The power of me by marketing company Epsilon indicated that 80 per cent of customers would be more likely to do busines ....

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HighByte Releases Latest Version of Industrial DataOps Solution for Smart Manufacturing

®, an industrial software company, today announced the release of HighByte Intelligence Hub version 1.3. The latest release provides simple, configurable connections to IT systems through direct SQL and REST integrations and native connectivity to Microsoft Azure IoT Hub, Microsoft Azure Event Hubs, and AWS IoT SiteWise. These new connections make it faster and easier for manufacturers to merge industrial data with enterprise systems and deliver ready-to-use information to the Cloud.
“While our customers span a variety of industries from biotechnology to packaging to industrial products, they all recognize that data infrastructure is foundational to their digital transformation initiatives,” said HighByte CEO Tony Paine. “The new connections in HighByte Intelligence Hub enable operations technology (OT) to curate, merge, and model production data with enterprise systems data and deliver it to the Cloud in real time. We’re providing a solution capable of b ....

Tony Paine , Highbyte Intelligence Hub , Microsoft Azure Iot Hub , Microsoft Azure Event Hubs , Byte Intelligence Hub , Industrial Dataops , டோனி பெயின் , மைக்ரோசாஃப்ட் நீலமான ஈயொட் மையம் , மைக்ரோசாஃப்ட் நீலமான நிகழ்வு மையங்கள் , பைட் உளவுத்துறை மையம் ,