Online brands help the bottom line for some local restaurants
Some Madison-area restaurant owners that developed online restaurant concepts during the pandemic say the experiments paid off during an uncertain time.
Source: journaltimes.com
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9 virtual brands operating out of Madison kitchens
9 virtual brands operating out of Madison kitchens The current takeout-centric dining culture is inspiring many restaurants to launch new ventures under different names. April 27, 2021 8:42 AM Sam Jones Taco Royale Businesses have many reasons for rebranding or expanding, but the current takeout-centric dining culture is inspiring many restaurants to do both by launching new ventures under different names. A “virtual brand” or “ghost kitchen” can be defined as a largely online- and takeout-only operation that cooks up specialties from a commercial kitchen or e...
Source: channel3000.com