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thinking but i definitely was thinking it was more of an experiment. you know, i had an idea to start a blog. actually, my sisters really pushed me — especially my sister mona. she was like, "you know, you need to be out there. "you know so much about beauty. "share it with the world. "you're so passionate about it." and then, you know, one thing led to another, we started a beauty brand. and, no, never in my wildest dreams did i think we would be here ten years later. but i want to take you back to even before starting huda beauty, before becoming a make—up artist even. so you w...

And in the beginning, it was like, "0k, people "lashes, 0k, give them lashes." but as this brand started to develop, i started to feel like if i was going to continue, i needed a purpose. and i did a lot of therapy through the brand. yeah, the brand was like, you know, i had to do a lot of, like, the deep work and i realised there was something missing for me and my younger self. and so, i started to talk a lot about those things cos they were very important for me. they were really driving me and i didn't realise it. the lack of inclusivity, the lack of representation was such a big driver fo...