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thinking but i definitely was thinking it was more of an experiment. you know, i had an idea to start a blog. actually, my sisters really pushed me — especially my sister mona. she was like, "you know, you need to be out there. "you know so much about beauty. "share it with the world. "you're so passionate about it." and then, you know, one thing led to another, we started a beauty brand. and, no, never in my wildest dreams did i think we would be here ten years later. but i want to take you back to even before starting huda beauty, before becoming a make—up artist even. so you w...

I'm huda beauty. sometimes, ifeel like huda ugly! yeah! you have this beautiful, sculpted, ultra glamorous look. guys, this feels so good. oh, my god! i'm not mad at it at all. i think it's so pretty. huda kattan is one of the biggest names in beauty, with a business worth over $1 billion. we ask her what it means to be beautiful. join me, nouran sallam, for a special bbc 100 women conversation with huda kattan on bbc news. huda, welcome. thank you forjoining us. oh, i'm so honoured to be here. thank you so much for having me. so, you're in paris right now to celebrate ten years since the laun...

To have a breakout. and that's just not reality. and i definitely, for a long time, felt like i was a prisoner to my instagram handle. ifelt, "here i am, going out to the public. "i'm huda beauty. "sometimes i feel like huda ugly!" you know? and that's how i would genuinely feel. and so, it would be almost like i felt like a prisoner for a little while. i think the turning point for me was when we launched our wishful skincare line and, you know, we made — i made a really strong comment with my team. i was like, "i want to shoot this campaign no make—up, "no photoshop," which, skincare, it...

Huda Kattan, the influencer and owner of Huda Beauty, says the cosmetics industry objectifies women.