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Coverage. those were what we were always good at. we re coming next month on our seventh anniversary. i think from day one, there was a certainly type of story that we did well. those stories did help, in a big way, to put us on the map. but you got criticized for being so fast, too superficial. i never took that criticism that seriously. certainly we always want to be fast and accurate and relevant. how important is speed in the twitter age and when you can sometimes measure success by whether you re driving cable news segments. it s important, but in a way, it s less important as a comparative advantage than it was seven years ago. when we launched seven years ago, largely at the leadership level, people who had groan up in an earlier era of media sxweer coming from some of the big name newspapers, that was the way we set ourselves apart. we re a foot than those legacies. they were organized around a foot, once every 24-hour news ....
The okay to remove her from the ventilator in effect in less than 24 hours. we will keep you posted often that story. and now to the politico news room, welcome politico is synonymous with the instant reaction. are you trying to change that? we are trying to expand the menu of our coverage and the menu of what people think of for ....
News story, i would say that is great. but if we doing it in a policy recommend, politico is the biggest policy newsroom or among the biggest policy newsroom if we do it in energy technology, health care, we are succeeding. another way of succeeding, to me, as a journalist that is attractive way to ice succeed is the deep enterprise story that could not be done as a quick hit taking weeks of reporting and in some cases weeks of writing and editing to get it right. and when it is right everyone reads the story and will tack about story and it will be driving the conversation. that is what i mean. for example, politico had a piece by hoover institution fellow who said white house records showed no meeting between president obama and sebelius for three years and the white house said a lot of meetings were not in the records and maybe you went too fast on that. no, i don t think so. we had accurate opinion piece, ....
So it is filtered through mike. he has a particular sensibility of what s important. and what s more, and we ve seen it on occasion, mike has a toughness to him, probably one of the most important journalism stories in recent years was broken by mike allen, right? remember the washington post salon dinners which it later retreated from, that s a mike allen story. mike does not play patty cake. at the same time, you mentioned washington post reported that playbook routinely runs a lot of items run by its supporters. totally unfair. when mike allen started playbook, it was a few hundred people that were involved. then it grew to a few thousand. now it s 100,000 people or more. but there are sponsors we never had sponsored. it was a new product that tsh. but you have sponsors now. given the success of it, i it did grow to become something that s highly coveted by ....
Sensibility of what is important and, what is more, and we say on occasion, mike has a toughness to him, a toughness, probably one of the most important journalism stories in recent years was broken by mike allen, remember, the washington post salon dinner, that is a mike allen story. he is well liked. you mentioned washington post the play week ruins things involveing their advertisers. fair or unfair? totally unfair. when mike allen started playbook it was a few hundred people. that figure grew to a few thousand pause word got out, this is fascinating. now, it is a00,000 people 100,000 people or more. but you have sponsors? we never had sponsors. you do now? it is something that is highly coveted by advertisers so ....