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Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey Reaching a long-term agreement worth up to $600 million, the Proper No. Twelve Irish Whiskey founding team led by Conor McGregor will continue in collaboration with Proximo Spirits after it was announced this week McGregor had sold his majority share in the brand he helped found. The new long-term deal is a windfall for brand co-founders McGregor, Audie Attar, and Ken Austin. That sum, according to Austin, includes the $250 million...

Conor McGregor keeps winning. Perhaps the greatest MMA star of them all is part of a lucrative deal to sell a two-year-old whiskey brand he helped found for US$600 million, according to multiple reports. Proximo Spirits, which owns Jose Cuervo and numerous other alcohol brands, acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told spirits trade publication Shanken News Daily on Tuesday. Proximo had a 49-per-cent share previously but went for a majority in the deal with McGregor, McGregor's agent Audie Attar with Paradigm Sports Ma...

Proximo Spirits have become the majority stakeholder in former two-weight UFC champion, ‘The Notorious’ Conor McGregor’s whiskey brand, Proper Twelve — in a deal estimated to be worth in excess of a cool $600 million. The 32-year-old Crumlin native is set to remain as a face for the brand as well as remaining in an ownership position. According to  The Mac Life, the agreement struck is considered to be a re-evaluation of a prior arrangement between the two.  Mike Keyes, the CEO of Proximo Spirits released a statement to  Shanken News Daily, claiming that the brand continues to grow...

Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told the spirits trade publication Shanken News Daily on Tuesday.

Cuervo owner buys Proper No. Twelve whiskey 28th April, 2021 by Nicola Carruthers Professional fighter Conor McGregor will continue to promote Proper No. Twelve Irish whiskey after the brand was sold to Jose Cuervo owner Becle in a deal worth up to US$600 million. Conor McGregor will ‘remain actively engaged in the promotion’ of Proper No. Twelve whiskey Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No Twelve, during the publication of its first quarter results. The move came after the company borrowed US$150m to pay for t...